Your wardrobe should feel like it works for you—not against you. But for most people, it’s a mix of pieces bought on impulse, colors that don’t quite match, and silhouettes that looked great on the hanger but don’t feel right in real life. At Flourish, we start by clearing the noise and focusing on what we call the Foundations—three essential studies that reveal your style personality, your best colors, and the shapes that work in harmony with your body. Once you have these answers, you can either take the reins with a clear plan (Image Intensive) or partner with us for a full overhaul (Sort, Shop, & Style). Two different personal styling services. One starting point: clarity.
The Three Flourish Foundations
1. Style Archetyping
Your style archetype is your style personality—the blueprint that connects your values, lifestyle, and personal expression. Through a guided discovery process, we identify the archetypes that best reflect who you are and how you want to show up. This becomes the lens for every styling choice we make together.
Check out our post that gives you an intro to each of the Flourish Style Archetypes!
2. Seasonal Color Analysis
Using our 16-season system, we pinpoint the colors that make you look and feel most vibrant. You’ll discover your best neutrals, statement colors, and how to combine them with intention so shopping and outfit-building become much simpler.
Read all about our process Virtual Color Analysis and why we think it is the best!
3. Body Architecture Analysis
This is where proportion and silhouette come into focus. We study your body’s structure—shoulder line, waist placement, leg proportion, and more—so you can understand which cuts and shapes harmonize with your natural lines.
We don’t use fruit to describe our bodies – click here to find out why!
What is a Style File?
Once we’ve completed the foundations, you receive a personalized style file—a comprehensive reference guide that gathers all of your results into one place. Inside, you’ll find:
- Your style archetype profile and what it all means
- Your seasonal color palette and guidance on wearing it
- Your body architecture insights with strategies for dressing in harmony with your shape
- Custom mood boards that reflect your best colors and style archetypes, personalized write ups by your stylist that explains what everything means, and links to resources that we have created to support your next steps
The style file is the foundation for both of our signature services. But from there, the path you choose depends entirely on how you want to work—and how hands-on you want us to be.
Path One: The Image Intensive
For clients who want the answers, then prefer to work independently.
The Image Intensive takes your completed foundations and packages them into a strategic, self-guided roadmap. You walk away with the clarity you need to move forward on your own—armed with your style file, a visual capsule concept, and a curated look book of styled outfits.
After your follow-up call to review results and next steps, our work together is complete. You have everything you need to shop, edit your closet, and style outfits independently, without ongoing stylist involvement.
The Image Intensive is offered as a virtual personal styling service! Hybrid options for clients in the Richmond, VA area will be considered.
What comes after the foundations
- Mood Board – A visual translation of your style archetype combo, color palette, and body architecture.
- 40-Piece Capsule Concept – A curated framework showing how a seasonal wardrobe could look when built intentionally.
- Curated Look Book – 14 styled outfits for immediate inspiration using the pieces in the capsule concept.
- Follow-Up Call – A 30-minute session with your stylist to review your results and answer final questions.
Best for
- Clients who enjoy shopping on their own but want clear guardrails
- Those looking for a “big picture” plan before investing in new pieces
- Anyone seeking a style refresh without ongoing stylist involvement
Path Two: Sort, Shop, & Style
For clients who want a stylist steering every step.
The Sort, Shop, & Style* experience pairs your foundations with a full-scale, hands-on wardrobe overhaul. This is an immersive process where we’re with you from closet edit to final styled looks, handling the shopping, the fit checks, and the decision-making along the way.
Everything we add to your look book is something you actually own, so you end the process with a curated wardrobe that’s fully wearable—and a system that’s easy to maintain.
*The Sort, Shop, & Style is offered both in-person and virtually. In-person styling services are currently limited to the Richmond, VA and DC area, and to clients who wish to cover travel expenses.
What comes after the foundations
- Closet Sort – We assess what serves you now, what doesn’t, and what gaps need filling.
- Two Rounds of Shopping – Pieces sourced to fit your goals, proportions, and palette. Orders are placed for you by your stylist after a budget has been set.
- Shopping Support – Guidance on fit, returns, and keepers so you’re confident in every purchase.
- Try-On Sessions – Real-time styling adjustments (virtual or in-person).
- Curated Look Book – Styled outfits built entirely from the items in your closet.
- Style Support – 30 days of style support as you settle into your updated wardrobe.
Best for
- Clients who want a thorough, tangible transformation
- Busy professionals who don’t have time to shop or manage returns
- Anyone who prefers a stylist-led process from start to finish
Choosing Your Path
The key difference between these personal styling services is how much involvement you want from your stylist once the foundations are complete.
- Choose the Image Intensive if you want the answers and a strategic plan, then prefer to execute independently.
- Choose Sort, Shop, & Style if you want a stylist at the helm—handling the edits, the sourcing, the fit checks, and the outfit building—so you can simply step into a fully functioning wardrobe.
Both start from the same place, but they’re designed for two very different types of clients. One gives you the tools and sends you off to work your magic. The other puts us by your side, steering the process from start to finish.
Your wardrobe is an everyday reflection of you—and you deserve one that makes you feel aligned, confident, and ready for whatever’s ahead. Change doesn’t have to be dramatic to be meaningful—it just has to start. If you’ve been waiting for the “right time” to invest in yourself, this is it. Book your Discovery Call today, and let’s take the first step toward a wardrobe (and a style) that truly works for you.
