About Flourish

Flourish started as a simple idea: helping women connect with their authentic selves through style. Founded by Audrey Rockett-Collins in 2012, Flourish grew from her passion for empowering women to embrace who they are and feel confident in how they present themselves to the world.

With over a decade of experience as a certified image consultant, Audrey’s work is deeply rooted in the belief that style is a tool for self-expression and transformation. Her vision has evolved Flourish into a collective where personal style meets empowerment, authenticity, and inclusivity—creating a safe space for women to step into their confidence and flourish, both inside and out.

Audrey is the visionary behind Flourish and a certified image consultant with over 12 years of experience helping women connect with their authentic style. She founded Flourish in 2012 to create a space where individuality is celebrated, confidence is nurtured, and style becomes a tool for empowerment and self-expression.

Trained at the Fashion Institute of Technology, Audrey combines technical expertise with a deeply empathetic approach. Her work is rooted in the belief that style is about more than what you wear—it’s about how you move through the world. As a mentor to aspiring stylists, she shares her knowledge and experience to inspire others to approach styling with authenticity and purpose.  Her mission is simple yet profound: to empower every woman she works with to embrace who they are and flourish, inside and out.

Shelly is the creative force behind Flourish, combining her expertise as a certified image consultant with a passion for making personal styling accessible and empowering. Known for her virtual services and thoughtful approach, Shelly specializes in guiding clients through foundational services like color analysis, style archetyping, and body architecture to build wardrobes that truly resonate.

As Creative Director, Shelly ensures Flourish’s voice and vision shine across every platform, from digital content to client resources. She is also the primary author of The Flourish Edit, Flourish’s Substack dedicated to exploring personal style, self-expression, and the nuances of the fashion industry. Through her writing, Shelly shares thoughtful insights and style guidance, connecting with readers in a way that feels both sophisticated and accessible.