Style Archetypes

The Creative Style Archetype: Artistic Expression

August 23, 2023

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The Flourish Styling Co. Blog was created as a resource for all women looking to tap into their own personal style and brand. We believe in the power of authenticity! Here you will find articles on style, sustainability, brand management, and more!

The Creative Style Archetype is for those who treat style like an evolving canvas. This isn’t about playing by the book. It’s about curiosity, expression, and the thrill of putting something unexpected into the world. Creatives thrive on originality and individuality, often using clothing as a way to communicate ideas, emotions, and personal stories. Rules aren’t ignored so much as rewritten, blending traditional fashion elements with imaginative twists to create something entirely unique.

Creatives tend to mix patterns, textures, and colors in combinations most people wouldn’t think to try. Inspiration comes from everywhere: an abstract painting, a favorite song, a street mural glimpsed while traveling. For them, getting dressed is another form of art-making.

A Creative Lifestyle

The Creative’s life is usually as eclectic as their style. They’re drawn to environments that fuel their imagination, such as art galleries, live music, bustling city neighborhoods, markets, and studios filled with works in progress. Their spaces, whether at home or work, often reflect the same spirit. Rooms feel layered with meaningful objects, bold art, and pieces collected along the way.

Spontaneity is a hallmark of this archetype. Creatives are often the first to try something new, whether it is an experience, a destination, or a cultural influence. They build a life full of rich stories, and their style evolves alongside those experiences.

The Creative Style Archetype: Her visual impact

A Creative’s visual impact is immediate. Their style feels fresh, original, and full of personality. The combinations are surprising but harmonious: bold color pairings, contrasting textures, unexpected accessories, and statement pieces that spark conversation.


It might be an architectural shoe worn with a vintage coat, or a mix of two clashing prints that somehow look intentional. Every choice has a point of view, and nothing feels generic. A Creative outfit rarely disappears into the background.

Iconic Creative Style Archetype Celebrities

There are, of course, icons we can look to for visual inspiration who embody the qualities we see most frequently in each of the archetypes. The Creatives listed below are no exception!

Iris Apfel

 Iris Apfel, with her larger-than-life glasses and penchant for vibrant, chunky accessories, embodies the essence of ageless creativity. She proves that style knows no boundaries. Her fearless combinations of fabrics, colors, and eras have cemented her as a fashion legend.

Solange Knowles

Second, Solange Knowles, a contemporary music and style icon, is renowned for her avant-garde approach to fashion. Her choices often blur the lines between art and attire, reflecting her deep connection with artistic expression.

Tamu McPherson

Finally, Tamu McPherson is a style influencer who has made a huge impact in the field of fashion. She seamlessly blends high-fashion pieces with street-style sensibility, offering a modern interpretation of the Creative archetype. 

The Creative’s Biggest Style Challenge

One of the Creative’s biggest challenges is navigating more conventional or structured environments without losing their identity. Corporate dress codes or formal events can feel limiting, especially when personal expression is such a central part of their style.

Color blocking within the same color family

The key is to work within those boundaries while still making the look feel authentic. Color-blocking within a single color family, pairing patterns of different scales in the same palette, or adding an unexpected accessory can keep the outfit polished but still distinctive. For example, a blazer and trousers in coordinating patterns, or a monochrome look elevated with texture play, can feel creative without tipping into chaos.

Strategic pattern mixing


Strategic pattern mixing is another reliable approach. By combining patterns in the same color family, such as a subtle windowpane with a bold plaid, you can create visual interest without clashing. The result is intentional, balanced, and still completely original.

The Creative Style Archetype’s Wardrobe Staples

find our faves on LTK!

A Creative Style Archetype is often characterized by individuality, originality, and a willingness to experiment with fashion. People with this archetype often have a unique blend of items that represent their artistic and imaginative nature.

The ‘must-haves’

  1. Eclectic Accessories: From bold necklaces and earrings to scarves, Creative individuals often have a collection of eye-catching accessories that can transform even the simplest outfit into something special.
  2. Patterned Pants: Creative wardrobes usually feature clothing with various prints and patterns, showcasing their playful and experimental side. This might include florals mixed with stripes or abstract designs that show a departure from the conventional.
  3. Artist/Vintage Graphic Tee: Items created by an artist or indie studio often appeal to the Creative Style Archetype. Even better if it is a limited edition print! Items like this add a distinctive touch that resonates with their artistic sensibility.
  4. Textured Bag: Creatives often enjoy layering different fabrics, textures, and colors to create a multidimensional look. Purses and bags with tactile materials add unlimited interest to any look. 
  5. Sculptural Footwear: From sandals to boots, the shoes in a Creative’s closet are anything but ordinary. They often choose footwear that takes center stage, adds a pop of color, or features unusual design elements.
  6. Statement Jacket: Going back to their love for texture, you are likely to find a Creative sporting a jacket or coat that is unexpected. One example we thought of was a blazer – but make it denim! Also, consider a coat made of faux fur – or a real fur coat – as long as it is vintage! Think of Carrie Bradshaw’s iconic fur coat in Sex and the City. 

These staples reflect the whimsical, unconventional, and expressive nature of the Creative Style Archetype. They are often combined in unexpected ways to create outfits that are as unique and imaginative as the individuals who wear them.

Celebrating the Creative

The Creative Style Archetype is a reminder that clothing can be joyful, personal, and even a little rebellious. It is about showing up in the world with something that reflects your inner spark, whether that means head-to-toe pattern mixing, a single statement piece, or a small twist that makes a familiar outfit entirely your own.

You do not have to be entirely Creative to take something from this archetype. Even a small dose, such as a pop of color, a new silhouette, or a playful accessory, can shift your whole look and mood. The Creative is living proof that style is not about fitting in. It is about showing up as yourself, unapologetically.

Want to know what your unique combination of Style Archetypes are? Do you think you have some Creative in you? Let’s find out! Style Archetyping is one of our three Foundational services and is part of our signature services and now available a la carte!

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