Wardrobe Guides

Summer Fashion Strategies for Scorching Days

July 10, 2023

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The Flourish Styling Co. Blog was created as a resource for all women looking to tap into their own personal style and brand. We believe in the power of authenticity! Here you will find articles on style, sustainability, brand management, and more!

As the mercury begins to climb and summer settles in, looking chic while staying cool can seem like an insurmountable challenge. Sweat and style aren’t exactly the best of friends. However, with the right summer fashion strategies, you can conquer the heat, stay comfortable, and look stylish all at the same time. Here’s how to navigate the heatwave fashionably!

Shop our favorite summer fashion strategies on LTK!

1. Embrace Natural Fabrics

When it comes to beating the heat, fabric choice is crucial. Natural fabrics like cotton, linen, and silk are breathable, allowing air to circulate and help keep you cool. They also absorb sweat, allowing it to evaporate, helping to keep you dry. Choose loose-fitting clothing made from these fabrics for an effortlessly chic and comfortable summer look.

2. Opt for Light Colors

Light colors reflect sunlight, helping to keep you cool. White, beige, pastels and other light shades are the perfect summer fashion strategy, not just because they’re trendy, but because they can help to manage your body temperature. A crisp white linen shirt or a pastel sundress will keep you looking and feeling fresh all day long.

3. Accessorize Smartly

Accessories can make or break your summer outfit. Opt for a wide-brimmed hat to protect your face from the sun and choose sunglasses that provide UV protection. As for jewelry, choose delicate pieces as opposed to heavy, chunky items that may stick to your skin and make you feel warmer. A light silk scarf can be a great way to cover your shoulders, head, or neck!

4. Stay Hydrated

While not strictly a summer fashion tip, it’s essential to remember to drink plenty of water. Hydrating will help you feel more comfortable in the heat and keep your skin glowing, contributing to your overall summer look. A well-insulated water bottle is your new best accessory!

5. Don’t Forget the Sunscreen

Sunscreen isn’t just for the beach. Applying a good SPF to your face and any exposed skin is crucial during the summer months to protect from harmful UV rays. Opt for a light, non-greasy formula that won’t clog your pores. We love the Supergoop! sunscreen (especially their unseen version) because it goes on so well and it is super light yet super powerful!

6. Choose Open Footwear

Heat tends to rise from the ground, especially in urban areas where concrete and asphalt can get very hot. Choosing open footwear, like sandals or strappy heels, will allow heat to escape from your feet, helping you stay cooler.

With these strategies in your summer fashion arsenal, you’ll be well-equipped to handle the heat stylishly and comfortably. Remember, summer fashion should be all about enjoying the season and expressing yourself, so have fun with it. Stay cool and fashionable out there!

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